5/14/11

You are opening a retail storefront and you need to generate business relatively fast to start paying the rent….what can you do?

Although we answer this question often it isn’t often phrased this precisely. But here is our advice.

- Nicely lit sign outside – get attention from as far away as possible, let people know you are there. A nice set of channel letter or a box sign is a great beginning, especially for the budget conscious. If you can swing a fancier sign I recommend it, originality stick in people’s heads

- Window vinyl or window graphics. Why not let people driving or walking by get a peek at what you do, do this with photo quality window graphics or vinyl text lettering (or a combination of the two)

- Door graphics and lettering – don’t forget to put your logo on your door as well as simple things like your hours and phone number (in case people come by when you are closed).

- Advertising flags – these are big (and tall), bright and move. All of these factors attract attention and increase your chances.

- Sandwich boards or sidewalk signs – Not only can these attract attention but they should contain a call to action. Challenge people to come into your shop! Use your sidewalk signage as a marketing campaign, change it up. People are very good at noticing when a message changes.

- Yard signs – plant them all over, create a buzz in your neighborhood that you are opening soon. Tease people if you can, make them want to come see you ASAP!

Although you probably can do all of these, you should consider a combination of these to help launch yourself into orbit!

If you have any questions please don’t hesitate to ask us at (630) 289-7082

Channel Letters
Channel Letters

These channel letters are lit with LEDs and can be seen from far away.

 Window Graphics
Window Graphics

These graphics allow people who are walking/driving by to see what products and services this business offers.
Sandwich Board
Sandwich Board

This sandwich board, also called a sidewalk sign can be moved based on traffic patters. You can also change the message often to create a "mini-marketing campaign".