Keeping a large fleet in line with your current marketing plan isn’t easy, heck it isn’t even easy to manage a whole fleet’s maintenance. But keeping your fleet’s image in line with your marketing plan is very important.
Why? Because a typical vehicle provides 700,000 visual impressions each MONTH! If your fleet is on the road all day you can multiply this by 2, 3, 4 or 5! 700,000 is just a typical commuter. Now multiply that by the number of vehicles you have on the road each day. This could be your most effective advertising vehicle (pun intended).
Let’s take a look at a typical graphics on a work van of $1,000. If you divide that by 700,000 that is $0.0014 per impression or about 715 impressions per dollar….but graphics don’t last one month, they last years… lets look at a short term scenario where you keep the graphics for two years; now your cost is reduced to $0.000059 or 16,800 impressions per dollar spent. You don’t need to many sales to cover the cost….
Truck graphics are reasonably priced and create a striking look (especially if you purchase your vehicles in a great back round color). Truck wraps can be even more effective, especially with a well thought out theme. When your trucks or cars are going back and forth all day you want potential customers to see your vehicles AND remember them. Make sure your graphics drive that point home.
At Mark Your Space we know that down time can result in money lost. We can work with you to rotate your fleet of trucks into our installation bay and minimize down time. Your graphics will be professionally installed and our graphic designers will work with you and your marketing department to make sure your message is broadcast crystal clear and in a consistent manner with your marketing plan.
A few tips regarding your graphics/wraps:
- Fleet Graphics should reinforce your brand and be just as consistent as your other marketing material.
- Don’t settle for a different shade of red just because it is cheaper. Your brand is YOU, make sure everyone who sees your vehicle knows that it is YOUR company and BRAND.
- Fleet graphics can consist of a full vehicle wrap or just spot graphics. We have worked on fleets of cars and trucks, both present their own sets of problems. T
- Take your time working with your designer and creating your theme.
If you need any help or have any questions please don’t hesitate to call us at (630) 289-7082.
