Sidewalk Signs, A frame signs, sandwich boards….
Whatever you call them, they are a great form of advertising. Sure they can be a pain to take inside at night and put them back out in the morning, but they can be worth it!
These signs have a many advantages. The first is a lack of competition. When walking the city streets we are not subjected to multiple ads on a computer screen, or a two minute block of commercials on TV. Since there is less competition for our attention you have a higher chance of your prospects seeing/reading your ad. And this doesn't include the obvious, you prospects are out shopping!
Second we have ad placement. The advertised product is just steps away! On TV I’ve got to go to the store or get online and order. With this ad I can walk around to see and feel the products. The easier you can make it for your customer to act on your ad the more effective it can be.
The third advantage of this form of advertising is the creation of impulse buying. A well designed ad can help generate impulse buys (smell don't hurt if you are selling food). Getting someone in the door creates a prospect for you to work with. You can't sell to someone that hasn't walked into your place of business.
And the fourth and final advantage is a chance to reinforce your brand with the public. You remember McDonalds even if you don't eat there, the arches will be a timeless memory. Why not help create that same effect for your business? Maybe they won't buy this time, but when they need your product your brand will come to the top of their mind.
In our next article we will give you some tips on how to create an ad that helps sell!
If you have any questions please don’t hesitate to contact us at (630) 289-7082.
 Sandwich board
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 A frame sign
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 Free standing wind resistant sign
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 Sandwich Board 2
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 Free standing sign 2
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 Sidewalk sign
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