What information does your signage convey? At first, this seems like an easy question. It shares your brand name and potentially highlights what you sell. However, your signage does so much more than that. It gives customers an idea of what your brand stands for and who you are trying to attract. Your signage provides context clues for what kind of experience your customers can expect. When you think of the big picture implications of your signage, you can start to realize how important it is to invest in good design.
It’s possible to tell your brand story through even the most basic signage additions to your business. You can convey authenticity and stand out with a unique identity. You can be memorable. Here’s how to tell your story with brand signage.
DIFFERENTIATE YOUR BRAND
Differentiation is one of the most important aspects of a business. How does your company differ from others in your industry? If you are in a popular field, you might have dozens of competitors in your area.
One way to stand out is with branding. Clear designs, colors, and signage can make your brand memorable and attract customers to pick it out from a crowd. You can follow similar processes with your brand by paying attention to small details, like the color, texture, and location of your signage.
RE-INTRODUCE YOUR BRAND
Branding signage is particularly important if your company has undergone some changes recently. Your customers have questions about what is different and what they can expect from your brand. You need to assure them that your company is elevated because of these changes and your customers can enjoy a better experience.
A simple rebranding project can help you attract customers who you may have lost in the past. They may be curious about the changes you have made – and your signage is the first way to prove that your company is different.
ATTRACT NEW AUDIENCES
All of your branding initiatives need to center around growth. Growing your business means attracting new customers who try out your brand and want to return. One of the best ways to win people over is with brand storytelling.
Clear signage can bring in potential residents who are looking for a place to live. Branding will help companies reflect their values and lifestyle, further winning over these potential customers. Without branding, it’s easy for a community to get overlooked or ignored, making it harder for the owners to keep their units full.
CREATE A BRANDED SPACE FOR EMPLOYEES
Your signage can have secondary benefits that help grow your business and create better experiences for customers. For example, by creating a branded space for your internal offices, you can remind employees what you stand for and why these values matter. Your team members can be proud of the company they work for and reflect the values of your company.
Creating a branded space can help your current employees, but it also can be used to recruit new employees. You can create a positive first impression with your office and convince candidates that your workplace is modern, effective, and engaging to work for. This will attract better candidates who can move your company forward.
To learn more about how to tell your company’s brand story via signage or to get started, contact us at Mark Your Space Inc. today!
